Sales-Driven.
Marketing-Fluent.

Prospecting. Qualification. Marketing Services. Relationships.

I combine B2B sales experience with hands-on digital marketing knowledge. At Marketopia, I generated qualified appointments through outbound prospecting, discovery, and careful lead qualification for MSP and VAR clients. Because I understand the marketing services being sold, I can speak credibly with prospects about websites, lead generation, email, content, social media, and campaigns.

cross armed richard smotherman

Video and Content Work

The demo reel shows the depth of my hands-on marketing experience across video, design, websites, campaigns, and content production. That background gives me an advantage in marketing sales because I understand the work being sold, the terminology prospects hear, and the business purpose behind the deliverables.

My role has often included translating marketing strategy into practical execution, which helps me speak credibly with prospects about what they need, what they are trying to accomplish, and how the right marketing services can support growth.

WHAT I UNDERSTAND

Marketing Knowledge That Supports Better Sales Conversations

Graphic Design

Branding, sales collateral, presentations, ads, and visual communication

Content Creation

Blogs, case studies, white papers, lead magnets, and long-form content

Video Production

Scripting, production, editing, promotional video, and campaign content

Web & Digital

Landing pages, websites, conversion paths, digital assets, and lead generation

Email Campaigns

Email design, automation setup, and campaign management

I understand the services I’m selling, so I can discuss them intelligently with prospects and connect their business needs to the right marketing solutions.

MARKETING EXPERIENCE

Hands-On Marketing Experience Behind the Sales Conversation

I’ve worked directly on the kinds of websites, campaigns, content, branding, and lead-generation assets I’d be discussing with Empirical360 prospects.

Watch Event Recap Scripted, presented, filmed and edited by Richard Smotherman • 2:25 Watch WLBS Explainer Video Emmons & Rose

More samples available on request.

logo strip

20+

Years of Marketing Experience

Hands-on experience across sales, creative, digital, and campaign execution

Sales +
Marketing Experience

Prospecting, qualification, CRM, campaigns, and client communication

Marketing-Fluent Sales Conversations

I understand the services, terminology, and business goals behind the sale

Let’s Discuss the Marketing Sales Role

I’d welcome the opportunity to discuss how my background in outbound sales, lead qualification, CRM, and hands-on digital marketing could support Empirical360’s growth. I understand both the sales process and the marketing services behind it, which helps me have more credible conversations with prospects.

Open to full-time, hybrid, remote, and select freelance work.